EllaFashion Digital Price Tags

 
 

EllaFashion digital price tag activation

With EllaFashion the price information is transferred remotely to the garments. The digital price tags are easily and quickly activated to show the up-to-date information at any time.

Digital Price Tags

EllaFashion Solution is a digital pricing solution developed in close cooperation with retailers, for retailers. The ongoing dialogue enables continuous learning and further development of the solution for its perfect match with each retailers’ needs.

The superior visual and functional properties of EllaFashion make it an attractive choice for most different environments; from an exclusive boutique to outlets and anything in between. Retailer saves money and receives a reliable tool for maximizing sales, profit and margins.

EllaFashion Solution comes with digital price tags and shelf edge labels based on e-paper technology to answer the true needs of retail business:

  • Digital Price Tags display the price but do not attract unwanted attention. Customer experience will not be tarnished by questions of expensive pricing technology being added into product prices.

  • Digital Price Tag is light-weight, small and energy efficient. It is a long-term and ecological alternative to competing products. All digital price tags are recyclable.

  • EllaFashion Digital Price Tags are attached directly to garments, jut the same way as paper based labels.

  • EllaFashion Digital Price Tags have built-in anti-theft feature. There is no need to add separate alarm devices to garments.

  • EllaFashion Solution confirms price changes. Personnel do not have to go around checking if price updates were successful.

  • EllaFashion application is integrated into the retailer’s own system. No need for a separate server. Getting started is easy and economical.

  • EllaFashion brings a modern pricing and sales tool for retailers. Digital price tags are an excellent way to keep the pricing up to date. For the customer, they guarantee that the price is always correct and clearly presented.

Digital Price Tag Use and Design

The functional and visual properties of EllaFashion are by far superior to any competing alternative. The price tags combine the best qualities of an electronic and a paper label: e-paper technology enables the paper-like look. The tags are elegant, light-weight and attachable to all kind of clothes from silk blouses to rough jeans or even shoes.

EllaFashion Solution consists of wireless price tags that are customized to fully support the brand and convey the exact message in a stylish way. At the same time the tags contain several features in addition to displaying the price, for example discount percentage and original price. Not forgetting the most functional anti-theft or inventory features.

The solution comes with price optimization tool which follows the sales plans made for the product batches and changes the price according to demand, if needed. The store and storage inventory information are accurate and automatically available at any minute.

Getting started with the system is easy. Once the label is registered and attached to clothing it is fully operational.

All the features in minimum size

The mini-label is the newest solution to the MariElla Label digital price tag family: lightweight, small price label with all features. Like all other MariElla labels, the mini-label includes dynamic pricing, RFID, Antitheft (including AM) and is ready to use.

The light-weight digital price tags can be neatly attached to any clothes. The price information is always up to date and clearly presented.

Feel free to contact us for more information of flexible and remote-controlled pricing.


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Equipment

EllaFashion Solution offer complete a complete omnichannel package including easy-to-use equipment for price tag usage.

EllaDesk Station is a desktop device for POS, to be used with EllaFashion Price Tags. A device for adding or deleting price tags and updating data from EllaController database to EllaFashion Price Tag display.

EllaHandheld is a portable device for adding or deleting price tags to the EllaController database.  

How EllaFashion Digital Price Tags Work

Two-way radio system is scalable to fit all types of stores. There is no need for "line-of-sight" between the digital price tags and the transmitter, as the remote price updates travel through textiles. The price information can be transferred globally, store-by-store or inside one store based on each garment model, color or size.


No need to reconnect the price tag when it is relocated in the store. Maintenance and price updates can be performed remotely and a store layout change will not require any special procedures. The two-way radio enables effective and timely reporting while all price updates are automatically acknowledged.


The integration interface runs on Java. The EllaFashion application interface is integrated into the customer's own system so there is no need for a separate server.


Additional equipment, such as anti-theft gates or hand-held readers are available from our reliable partners. The system can also be integrated with your existing anti-theft system.  

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Digital price tags

EllaFashion Solution is a dynamic pricing system consisting of digital price tags, two-way radio equipment and controller software.

Dynamic Pricing

 
 

Dynamic pricing allows retailers to take advantage of happy hour-, season sale-, peak- and end-of-season pricing. Pricing is easy, flexible and remote-controlled. With just a push of a button the prices of the selected garments are changed within a store or across a chain of stores. EllaFashion digital pricing solution makes true omnichannel pricing easier than ever.

Maintenance and price updates can be performed remotely, saving countless work hours. The two-way radio enables effective and timely reporting while all price updates are automatically acknowledged. EllaFashion dynamic pricing system comes with tools to create customized reporting system.

Dynamic and digital pricing is a unique way to maximize sales, profit and margins. Please contact to find out more how EllaFashion can improve your business.

What is dynamic pricing?

Dynamic pricing allows retailers to take advantage of happy hour-, season sale-, peak- and end-of-season pricing. Pricing is easy, flexible and remote-controlled. With just a push of a button the prices of the selected garments are changed within a store or across a chain of stores.

Maintenance and price updates can be performed remotely, saving countless work hours. The two-way radio enables effective and timely reporting while all price updates are automatically acknowledged. EllaFashion dynamic pricing system comes with tools to create customized reporting system. All EllaFashion Price Tags are reusable and sustainable with estimated lifetime of 5-7 years.

Dynamic and digital pricing is a unique way to maximize sales, profit and margins.

Benefits With Dynamic Pricing

 
 

EllaFashion is a digital pricing solution developed in close co-operation with retailers, for retailers. It combines digital price tags with smart fitting room and is an attractive choice for most different environments; from an exclusive boutique to outlets and anything in between. Retailer saves money and receives a reliable tool for maximizing sales, profit and margins.

EllaFashion provides dynamic pricing, real-time inventory and an efficient anti-theft system. The smart fitting room improves customer service and helps the customers to try and buy more.

The digital price tags are light-weight, small and elegant. Pricing is easily kept up to date, as the retailer can change prices with just a push of a button. 

Getting started with EllaFashion is easy and economical.

Seven Reasons for Dynamic Pricing

  • Sell more.

    The digital pricing solution enables dynamic sale and campaign pricing. Pricing is easy, flexible and remote-controlled. Price changes can be preprogrammed to ensure ultra-fast campaigns.

    With EllaFashion Solution you can have the same prices regardless of the sales channel. Also, a chain of stores can easily have the same pricing across countries.


  • Get higher profit and better margins.

    Will a price increase of a few cents affect the demand of a product? Most likely it will not. With EllaFashion the retailer can efficiently use small price changes to maximize profit margins.


  • Save money.

    The prices are changed with a push of a button. Prices are automatically updated in the POS system, at scales and shelf edge. Printing costs and human errors are minimized.


    Digital and dynamic pricing is a superior way to have efficient sales campaigns; the price of slow-moving items can easily be lowered to sell them at a reduced price. Shelf space is quickly made available for faster selling articles and the amount of scrap is minimized.


  • Increase productivity.

    Why waste personnel's valuable time on changing paper labels, checking for errors and correcting the price labels? Why not let them concentrate on what really matters: better customer service, which is yet increased with the smart fitting room feature. You can also do inventory immediately as often as you wish.


  • Increase customer satisfaction.

    Customer’s shopping experience is more pleasant than ever; in the smart fitting room it is easy to call for assistance and ask for other garments. The digital price tags guarantee that the price is always right and clearly presented. A happy customer tends to return and buy more.


  • Unchallenged facts to support decision making.

    MariElla Labels digital retail pricing system comes with tools to create customized reporting system.


  • Built-in anti-theft system.

    There is no need to add separate alarm devices to garments, as the digital price tags are provided with attachable anti-theft. Intelligent EllaFittingRoom together with MariElla Labels is a very efficient anti-theft system and leads to minimum shrinkage.

Digital Pricing Tool

To maximize the profit, EllaPricingTool follows the demand and updates the prices according to the sales data to keep the sales plan. Prices are updated automatically according to the EllaPricingTool. Prices are decreased or increased and EllaFashion Prise Tags updated accordingly. 

Real-time Inventory

 
 

The unbeatable advantage of EllaFashion is the real-time inventory; the up-to-date data and numbers can be taken out of the system at any minute. Retailers can immediately see the true status of their inventory also remotely.

The data gathered by the real-time inventory system can be used to adjust prices and reflect the status of the inventory, minimizing the amount of unsold items. By automating manual pricing tasks resources can be directed to more productive tasks such as serving customers better.

EllaFashion is a perfect tool to increase sales by combining optimized pricing with sales management.

Integrated Anti-theft

 
 

The EllaFashion solution has an integrated anti-theft system. Additional equipment such as anti-theft gates or hand-held readers are available from reliable partners, or it can be integrated with your existing anti-theft system.

There is no need to add separate alarm devices to garments, as the digital price tags are included with attachable anti-theft. The anti-theft system monitors the clothes taken into the smart fitting room and sends a silent alarm of unusual behavior.

Intelligent EllaFittingRoom together with MariElla Labels is the most efficient retail anti-theft system leading to minimum shrinkage.

Pricing Tool

 
 

Use EllaPricing Tool for an individual product or bigger group of products. This is how it works:

  • Set your sales targets:

    - number of clothes (pcs)

    - period (weeks)

    - start price

    - max and min prices during the period

  • EllaPricing Tool starts following the sales volume.

  • Sales price is dynamically changed depending on the real time sales vs. set targets.

  • Price tags are updated accordingly.

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Manual price changing

is time-consuming, expensive and prone to human errors - this means unsold, wasted items

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With EllaPricing Tool

you take advantage of even minor price changes according to actual sales - this means improved margins and no unsold items