Magento, Hybris, WebSphere Commerce, Oracle ATG comparison

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Magento, Hybris, WebSphere Commerce, Oracle ATG comparison

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21.

6. GARTNER E-COMMERCE MAGIC QUADRANT MARCH 2016 Copyright Tero Juola

13. MAGENTO MARKETSHARE JANUARY 2016 Copyright Tero Juola

2. IN E-COMMERCE YOUR SOFTWARE IS YOUR COMPANY Copyright Tero Juola

1. MAGENTO, HYBRIS, IBM, ORACLE COMPARISON July 2017 Tero Juola Copyright Tero Juola

20. Tero Juola 
 linkedin.com/in/tjuola Thank you Questions?

3. BEST WAY TO DESCRIBE MAGENTO? • Magento did same for e-commerce platforms as iPhone did for smart phones. • Magento extension marketplace is like Apple’s App Store • What ever feature an e-commerce merchant needs it can be installed virtually as simple as App to iPhone • Adding or altering web store functionality is not an IT project that takes weeks or months. 
 In Magento it takes from minutes to days. • Time to Market, ROI and TCO is beyond imagination for old school e-commerce merchants • Magento is a competitor with complete different business model in e-commerce market Copyright Tero Juola

10. HEADS UP SAP RUNNERS • If your company runs SAP, then you need to have SAP Named User License (NUL) for every customer : 
 89 $ per customer per store + 18% per year • Usually companies go around this in web shop integration so that all online sales is directed to one generic SAP customer account (First Name: Web, Last Name: Sale). Only one Named User License is needed for online customers. • SAP Hybris license conditions forbid to use this loop hole anymore. • SAP ERP & Hybris users must have SAP Named User License for every online customers for now on • The license cost impact is huge especially for SAP Hybris B2C businesses • 2 million customers x 89 $ = 178M $ + 32M $/year there after Copyright Tero Juola

15. MAGENTO • Suits for small businesses (Community Edition; cost effective) • Scales for enterprises (Enterprise Edition; +15M SKUs, +2800 order/minute, 800.000 page views, 1M daily unique visitors, 100k concurrent customers, 100 concurrent admins) • Suits for growing businesses (Migration from CE to EE) • Suits for backend integrated (WS & Rest API’s, ERP connectors) • Thousands of Magento developers around the world • Hundreds of Magento solution and hosting partners around the world • Magento project costs and takes time only a fraction compared to SAP Hybris, IBM WebSphere Commerce or Oracle ATG project Copyright Tero Juola

8. MAKE NO MISTAKE WITH CMS • CMS means Content Management System. CMS is used to build and develop dynamic web pages for websites. The examples of CMS are Wordpress, Drupal, Joomla, etc. • E-commerce means Electronic Commerce. E-commerce is a one type of website used for selling and buying products online. The examples of E-commerce are Magento, SAP Hybris, IBM WebSphere Commerce, Oracle Commerce, etc. • Shopping cart plugin does not make CMS an E-commerce software • WooCommerce and all the other plugin type shopping cart extensions for Wordpress, Drupal, Joomla CMS are missing 99% of the features that are needed to run an E-commerce site • CMS with shopping cart plugin and E-commerce as systems are just incomparable • Vice versa E-commerce systems have CMS that are average at best • Businesses need both and the best solution is to integrate these two systems Copyright Tero Juola

14. MAGENTO • Published first time August 2007 by Varien Inc. • Based on Apache, PHP, Zend architecture framework and MySQL • Runs virtually on any platforms incl. clouds, small footprint, high performance, can be clustered • eBay bought Magento February 2010, sold November 2015 to Permira Funds • Community Edition is licensed under Open Software License/Academic Free Licence and supported by the Community. Current CE version 2.1, EE 2.1 • Enterprise Edition is licensed and supported by Magento (22-250 k$/year based on online revenue) • Magento’s CE marketshare 09/2014 was over 34%, over 240 000 installations. EE 9 % • Magento’s functionality and features can be extent and customised with thousands of ready made extensions leaving the core system/code untouched • OOP, MVC, EAV, 100% open source, 6500+ extension marketplace Copyright Tero Juola

19. WRAP UP • Gartner March 2016 E-commerce Magic Quadrant • Forrester Wave Comparison • Magento, SAP hybris, IBM WebSphere Commerce and Oracle ATG TCO, TTM, ROI comparison • Magento, SAP Hybris, IBM WebSphere Commerce and Oracle ATG references • Difference between Magento and SAP Hybris, IBM WebSphere Commerce, Oracle ATG • Magento marketshare January 2016 • Magento in depth and for whom • Magento Enterprise and Community Edition features comparison and cap analysis • Typical Magento Project • Questions Copyright Tero Juola

12. MAGENTO VS. OTHERS • SAP Hybris, IBM WC, Oracle ATG: Java EE 
 closed source, vendor lock-in, expensive to scale • Magento CE & EE: MySQL, PHP, JavaScript 
 100% open source, no vendor lock-in, inexpensive to scale • Magento: 
 - shortest time to market (months vs year or over) 
 - lowest total cost of ownership (EE price based on online revenue) 
 - highest return of investment (Forrester : 159-176%, payback time 5.2-5.8 months) 
 - no vendor lock-in 
 - 6500+ extensions 
 - 500000+ certified developers Copyright Tero Juola

4. AGENDA • Introduction • Difference between CMS with shopping cart plugin and E-commerce • Gartner March 2016 E-commerce Magic Quadrant • Forrester Wave Comparison • Magento, SAP Hybris, IBM WebSphere Commerce and Oracle ATG TCO, TTM, ROI comparison • Magento, SAP Hybris, IBM WebSphere Commerce and Oracle ATG references • Difference between Magento and SAP Hybris, IBM WebSphere Commerce, Oracle ATG • Magento marketshare January 2016 • Magento in depth and for whom • Magento Enterprise and Community Edition features comparison and cap analysis • Typical Magento Project • Questions Copyright Tero Juola

5. TERO JUOLA • 21 years of experience on e-commerce • 15 years of experience on IBM WebSphere Commerce, 11 trainings, 5 Specialist & Expert certifications • 5 years of experience on Magento, Solution Specialist certification • 1 year of experience on Hybris, training • Over 50 trainings for IBM, Sun Microsystems, Oracle software & hardware, 14 certifications on WebSphere, MQ, DB2, Magento • Certified Solution Architect • Over 50 e-commerce projects in different hands-on roles ( hobbyhall.fi , sokos.fi , stockmann.com , akateeminen.com , netanttila.com , blackbeltdivers.us , beibamboo.com , spu.fi , helma.fi , topsport.fi , bauhaus.fi , pauligprofessional.com , marimekko.com , hexaplan.fi , pauligshop.fi , klick.ee , seppala.fi , ontime.com , ) • E-commerce merchant since 1997 (International; electronics, sporting goods) • 6 years at Capgemini as a Leading Consultant, 4 years at Sun Microsystems as a Software Pre-sales Architect, Satama Interactive, S-Group, Tieto, Oracle, Vaimo Copyright Tero Juola

17. MAGENTO V1.X EE VS CE 
 FEATURES Magento EE Magento CE + extension from Magento Marketplace Advanced Customer Segmentation and Targeting x http://www.magentocommerce.com/magento-connect/catalogsearch/result/? q=segmentation&pl=0 Private Sales, Events, Invitations x http://www.magentocommerce.com/magento-connect/catalogsearch/result/? q=private+sales&pl=0 Gift Registry and Gifting Options x http://www.magentocommerce.com/magento-connect/catalogsearch/result/? q=gift+registry&pl=0 Reward Points x http://www.magentocommerce.com/magento-connect/catalogsearch/result/? q=Reward+Points&pl=0 Advanced Return Management Authorization x http://www.magentocommerce.com/magento-connect/catalogsearch/result/? q=rma&pl=0 Store Credits x http://www.magentocommerce.com/magento-connect/catalogsearch/result/? q=store+credit&pl=0 Full-Page Caching x http://www.magentocommerce.com/magento-connect/catalogsearch/result/? q=cache&pl=0 Call Center with Assisted Shopping x http://www.magentocommerce.com/magento-connect/catalogsearch/result/? q=zendesk&pl=0 Solr Search x http://www.magentocommerce.com/magento-connect/catalogsearch/result/? q=solr&pl=0 Staging, Merging and Rollback of Content x - Enhanced Catalog and Content Management System x - Pricing and Promotion Permission x - Technical Support x - Built-in Security x - Copyright Tero Juola

18. TYPICAL MAGENTO PROJECT Typical Magento 2 Project Schedule Start Finish Definition W1 W2 Project Plan W1 W2 Project Tasks W1 W4 Project Plan & Tasks Approval W1 W3 PSD Draft W3 W6 PSD Approval W5 W6 Magento 2 Installation W3 W6 Magento 2 Int. Configuration W4 W18 Magento 2 Training W5 W10 Magento 2 Ext. Configuration W6 W17 Layout & UI Installation W6 W17 Build W6 W18 Functional Approval W15 W19 Quality Control W16 W19 Magento 2 Training W17 W19 Approval Tests W8 W19 Publishing Approval W18 W22 Launch W19 W22 End of Project W19 W22 Copyright Tero Juola

9. MAGENTO, HYBRIS, WC, ATG Magento (Marketshare 29,1%) hybris (Marketshare 0,2%) WebS. Com. (Marketshare 0,6%) Oracle ATG (Marketshare 0,1%) Project 3-5 months 30-250 k$ 7-9 months 500-750 k$ 9-12 months 1000 k$ 1-4 years 10-100 m$ SW licenses 
 (maint. lic. sup.) CE 0 $ EE 22-250 k$/y 2-3 x 70 k$ 50 k$/y 16-23 k$/y/25 stores/10 users + 2 k$/ PVU /y 
 (example 4 cpu x 10 core x 100 PVU x 2 k$ = 8000 k$/y) 1-6 m$ 200-1000 k$/y Hosting 500-1000 $/m 6-8 k$/m 10-12 k$/m 10-12 k$/m Solution Providers 6700 few couple one Cost of localisation 4-37 hr/ country 500-2000 hr/ country x times cost 
 of the project x times cost 
 of the project ROI ROI 159-176% Payback time 5.2-5.8 months (Forrester study) - - - Copyright Tero Juola

16. MAGENTO V1.X EE VS CE 
 FEATURES Magento EE Magento CE Code-level Access x x Web Services API x x Mobile HTML 5 Theme Pre-integrated x x Extensions x x API Integrations x x Themes x x Mobile Commerce x x Multiple Stores x x Multiple Store Views x x Advanced Administration Roles x x Persistent Shopping Cart x x Flexible Pricing Rules x x Analytics and Reporting x x Layered Navigation x x International Commerce and Multiple Languages x x Shipping Rules, Payment Configurations and Gateways x x Product Configurations x x Up-sells, Cross-sells, Related Products x x SEO x x Flexible Couponing and Promotions x x Customer Accounts Management x x Order Management x x Minimum Advertised Price x x Copyright Tero Juola

7. FORRESTER WAVE COMPARISON Shortlist comparison, scale 1-5 (* based on Forrester Wave B2C eCommerce Platforms Q42013, Q42014 with updates for Nordic market presence Magento 1.12 EE WebSphere Commerce 7 Demandware SaaS hybris 4.8 MCS Microsoft CS9 Solution & Technology architecture 4 4 3 4 2 Site management 4 4 5 3 3 eCommerce features 5 5 4 4 3 Marketing tools 2/4 (* almost all modules avail. 5 5 3 2 Customer management 3 3 3 2 3 Community and social commerce 5 5 4 3 2 Internationalization 4 4 5 4 3 Support 4 4 4 2 4 Agility & TCO with new features 5 2 2 1 1 Pricing 5 1 2 2 3 Product & Company strategy 4 4 2 4 3 Market presence, installed base, growth 5 2 2 1 1 Summary 52 43 41 33 30 Copyright Tero Juola

11. REFERENCES • Magento: 
 - Harper’s Bazaar 
 - Nicole Miller 
 - Bauhaus 
 - Christian Louboutin 
 - Gant 
 - Rebecca Minkoff 
 - Easton 
 - Olympus 
 - Nike 
 - Paul Smith 
 - Mont Blanc 
 - Björn Borg 
 - Tracy Reese 
 - Peter Millar 
 - Viewsonic • IBM WC: 
 - Sears 
 - Ikea 
 - Argos 
 - Boots 
 - L.L.Bean 
 - Sony 
 - Panasonic 
 - Canon 
 - Seagate 
 - Roche 
 - Goodyear 
 - Mazda 
 - Volkswagen 
 - Audi 
 - Staples • SAP hybris: 
 - 21 Diamonds 
 - 3M 
 - La Fayette 
 - Electrolux 
 - Agco 
 - Aldo 
 - Asics 
 - Asos 
 - Audi 
 - Alfa Laval 
 - Dr. Martens 
 - Airgas 
 - Bauhaus 
 - Berner 
 - Bridgestone • Oracle ATG: 
 - Fruugo: took over 3 years to build and cost over 37 million euro generating eight thousand euro revenue before bankruptcy 
 - Ikea has had Oracle Commerce migration from WebSphere Commerce project going on since 2010. 
 Still runs on WebSphere Commerce. 
 - Walmart 
 - JC Penny 
 - Walgreens 
 - Kohl’s & Neiman Marcus Copyright Tero Juola

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